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Belarus Internet audience in June, 2009

Author: Mikhail Doroshevich

13/08/2009

Gemius Belarus has presented its seventh monthly review of Internet audience in Belarus (gemiusAudience). The internet audience in Belarus is 2,885 mln. users (real users) 15 +.

The majority of users are men (52,88%). Women are 47,12%

38,03% are young people of 15-24 years old. People aged from 25 to 34 years old make 25,05% of the audience, 35-44 years old - 21,89%, and older than 45 years old - 15%

40,89% of internet-users live in Minsk, 8,09% - in Brest, 3,5% - in Vitebsk, 8,46% - in Gomel, 5,85% - in Grodno, and 4,57% in Mogilev.

45,67% live in Minsk region, 16,03% - in Brest region, 7,33% - in Vitebsk region, 12,75% - in Gomel region, 9,88% - in Grodno region, 8,33% - in Mogilev region.

44,69% of the audience are married, 42,84% are not married, 5,65% - unregistered marriage, and 6,8% are divorced or widowed.

35,84% of users live in the families of 3 persons, 31,09% - 4 persons, 17,04% - 2 persons, more than 5 persons - 9,47%, 1 person - 6,56%

Students - 18,48%, specialists - 18,18%, engineers/workers - 11,04%, office workers - 4,83%, small entrepreneurs - 4,93%, top & middle level managers - 11,27%, unemployment - 1,91%, others - 17,42%.

According to income the audience is distributed in the following way: 19,13% - up to 500 000 BLR per month, 500 000 - 1 000 000 BLR - 29,17%, 1 000 000 - 1 500 000 - 16,03%, 1 500 000 - 2 000 000 - 6,0%, more 2 000 000 - 6,25%, no income - 12,93%, no answer - 10,48%

Reach - 29% . Sample size - 7788 persons. Number of real users from Belarus - 836 764 . All audience - 2 885 331. Pageviews - 74 566 909. Time - 1 484 216 hours.

gemiusAudience is the standard in online audience measurement across Eastern Europe. Developed by Gemius over the course of the past 6 years, gemiusAudience integrates offline research, site-centric measurement, pop-up surveying and user-centric measurement to provide media sellers, planners and buyers with online media planning data.

Useful links:

Gemius Belarus
gemiusAudience
Belarus Internet audience in March, 2009
Belarus Internet audience in February, 2009
Belarus Internet audience in January, 2009

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