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Internet in Belarus, October 2010

Author: Mikhail Doroshevich

04/12/2010

Research Time Period — October 2010
 
Numbers of internet users in Belarus: 3 288 680
Reach: 61,59%
Sample: 15408
Pageviews: 555 379 365
Time: 12 137 538 hours
Web-sites in report: 116
 
Sex
Male: 51,66%
Female: 48,34%
 
Age

15-18
10,56%
19-24
26,60%
25-34
28,01%
35-44
18,80%
45-54
12,57%
55+
3,46%

 
Education

Unfinished secondary education
6,67%
Finished secondary education
17,60%
Vocational
26,72%
Unfinished high
12,36%
High
35,12%
MBA Degree
0,36%
Science Degree
1,17%

 
Martial Status

Single
42,92%
Not married but live together
5,67%
Married
43,43%
Divorced()
6,65%
Widow (widower)
1,33%

 
Househlods

One person
7,18%
Two persons
19,55%
Three persons
34,26%
Four persons
28,97%
Five persons and more
10,04%

 
Occupation

Top-manager/director/owner
3,75%
Middle level manager / project manager
5,23%
Specialist / chief specialist
17,11%
Office Employee / Assistant
4,93%
Small business owner
4,69%
Engineer / Technical Worker
11,04%
Specialist in governmental or subsidized institution
6,36%
Freelancer
0,91%
Unemployed
2,89%
Student/Schoolboy
18,31%
Pensioner
2,32%
Housewife
3,06%
Other
19,39%

 
Monthly income

up to 500 000 BLR
18,98%
From 500 000 to 1 000 000 BLR
27,33%
From 1 000 001 to 1 500 000 BLR
16,94%
From 1 500 001 to 2 000 000 BLR
6,76%
From 2 000 001 to 3 000 000 BLR
3,64%
From 3 000 001 to 5 000 000 BLR
1,52%
More 5 000 000 BLR
1,07%
No income
13,20%
I don't konw / don't want to answer
10,57%

 
City where you live

Minsk
33,14%
Brest
7,37%
Vitebsk
7,39%
Gomel
8,66%
Grodno
5,85%
Mogilev
7,02%
Other
30,58%

 
Region

Minsk Region
38,42%
Brest Region
14,01%
Vitebsk Region
13,57%
Gomel Region
12,93%
Grodno Region
9,39%
Mogilev Region
11,69%

 
How often do you use Internet

Every day
71,07%
3-5 times a week
17,76%
1-2 times a week
8,35%
1-3 times a month
2,82%

 
Where are you connected to the Internet now

At home
79,69%
At work
19,53%
At school / University
0,78%

 
Where are you connected to the Internet often (multiple choice)

At home
90,22%
At work
28,53%
At school / University
3,83%
in a net cafe
3,96%
At friends/relatives
6,00%
Other place
5,34%

How much time spent at this computer is the time you spent here

All time spent or distinctly more than other users
69,56%
About the same as other users
16,65%
Distinctly less than other users
6,71%
I cannot say
7,09%

 
Type of connection

Broadband
50,72%
Dial-up
18,47%
Mobile CDMA/GPRS/EDGE/3G
4,80%
Wi - Fi
2,74%
Other
6,05%
I don't know
17,22%

Gemius - an international research agency, the leader and forerunner in the field of research of the internet and on the internet in Europe. The Company offers professional research solutions, analytical and advisory services, from site-centric and user-centric studies to technologically-advanced tools for studying internet user behaviour on chosen websites (gemiusTraffic), internet user socio-demographic profiles (gemiusProfile), the quality of WWW page usage (gemiusUsability) and the effectiveness of internet advertising campaigns (gemiusEffect). Gemius also conducts research related to subjects submitted by customers (gemiusAdHoc). Apart from the above mentioned research services, Gemius offers a study on the behaviour of users who view online multimedia content (gemiusStream) and a research tool for immediate measurement and presentation of all clicks made by internet users on a website (gemiusHeatMap).Gemius sets the standard for online audience and internet application measurement (gemiusAudience) in almost half of all European countries.

Gemius, established in Poland in 1999, is active in 20 countries in Europe and the Middle East.

In Belarus, Gemius is represented since 2008 and carries out statistical and marketing research per order, as well as initiative projects like e-commerce market studies, users' relation to various e-advertisment and measuring the Belarusian internet audience.

Research of the on-line audience gemiusAudience is carried out by Gemius on European markets since 2002. In Belarus it started in 2009 and is realised via the Cookie Panel technology. Gemius uses FactumBel (Factum/RAIT Group) as a source of offline information.

Useful links:

gemiusAudience - the official online audience measurement in Belarus
Gemius
Internet Audience in Belarus, gemiusPublisherIndex


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