According to BelTA Belarus is experiencing a boom of online shopping, head of the department for consumer rights’ protection and advertising control of the Trade Ministry of Belarus Irina Baryshnikova told a press conference in Minsk on 26 September.
“As of today, the trade register features about 5,960 online stores. By 1 January 2013 there were 4,978 of them. If all online stores got registered there, the number would be much bigger,” she assumed.
The decision to keep records of such stores was passed in 2010, Irina Baryshnikova reminded. Decree No. 60 “Concerning measures to improve the use of the national Internet segment” introduced mandatory registration of online stores at the trade register.
Irina Baryshnikova pointed out that the majority of online stores concentrates in Minsk (about 71%). Most of them specialize in the sale of sophisticated household appliances (42%), electronic goods, computers, clothing and footwear. The specialist noted that starting from 2012 the assortment of goods available online has been expanding. Another recent trend is active cooperation of online stores with domestic producers. “This is very encouraging,” she said.
Irina Baryshnikova voiced the information provided by the National Statistics Committee. In 2012 the sales of online stores were estimated at Br1,988.4 billion, up by 40.3% compared to 2011. Online stores accounted for 1.03% of retail sales. “This is an approximate figure, because we understand full well that online stores do not always register their proceeds,” she said.
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