According to BelTA the education project Web All Ages Yield Surrender of the mobile operator MTS, the Belarusian Association of Social Workers and the UNFRA has been named the most efficient educational initiative of 2013.
The award presented to the project was instituted by the Idea Foundation.
More than 25 social projects of commercial and state-run companies nominated for the prize. Winners were named in seven nominations: Education, Healthy Lifestyle, Charity, Cooperation with the Local Community, Environment, Culture, Sport.
“The jury took note of the social and educational project, Web All Ages Yield Surrender, which provides free computer courses to pensioners. Since October 2013, when the project was launched, computer training courses have been attended by more than 300 retirees. More than 500 people are currently trained,” the company said. The project is implemented as part of the University of the Third Age under the auspices of the German Foundation “Remembrance, Responsibility and Future”.
According to MTS, the project that united more than 100 volunteers-teachers and hundreds of pensioners helps address such issues as a digital generation gap, psychological barriers, fear of computers, the Internet and technologies.
“The leader status in the sector of social projects and initiatives is, first of all, social responsibility. We have rated educational initiatives as one of priority in social investment. The main thing in the development and implementation of the project is its real efficiency. The project for pensioners, Web All Ages Yield Surrender, is a project of the kind,” MTS Deputy Director General in Sales and Subscription Services Tamara Bandylko said.
According to the Deputy Director General, the project will get its further development. The program will be launched in oblast cities this autumn.
The biggest educational projects implemented by MTS in 2013 include Mobile Library (to enhance the interest to literature), Smart Class (demonstrating the education of the future), and Children in the Internet (a program developed by teachers and psychologists to enhance Internet use skills among Belarusian school students).
The Corporate Social Responsibility as a doing business principle came to Belarus with the UN World Initiative Global Compact. The document has signed 50 Belarusian companies that confirmed their readiness to introduce the Corporate Social Responsibility principles. MTS was among the first companies in Belarus to become the Global Compact participant.
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