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Shop.by starts online payment system

Author: Mikhail Doroshevich


Belarusian online shopping service shop.by has launched an internet payment system, EasyPay.by , for customers to pay for products bought through its service.

Shop.by began two years ago and now has 60 independent shops using its services. The company said the most popular items bought online include electronics, CDs, books and GSM mobile phones through the internet. On average, customers spend more than $100 (E111) on a single purchase.

Last year, the company said overall turnover exceeded $2.6m (E2.9m), and $400,000 (E445,000) at Christmas. Combined, all the shops belonging to the system generate about 20,000 hits daily and last year, customers made 27,000 purchases.

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