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Internet in Belarus, November 2011

Author: Mikhail Doroshevich

04/01/2012

Research Time Period — November 2011
 
Numbers of internet users in Belarus: 4 063 177
Internet Penetration in Belarus (15+) = 50%
Reach: 90,34%
Sample: 33 130
Pageviews: 2 187 538 284
Time: 53 328 703 hours
Web-sites in report: 165
 

Belarus Internet Audience, October 2009 - November 2011

Sex
Male: 49,70%
Female: 50,30%
 
Age

15-18
9,77%
19-24
21,08%
25-34
29,97%
35-44
19,31%
45-54
13,39%
55+
6,48%

 
Education

Unfinished secondary education
7,50%
Finished secondary education
13,29%
Vocational
27,72%
Unfinished high
13,26%
High
36,41%
MBA Degree
0,40%
Science Degree
1,43%

 
Martial Status

Single
39,68%
Not married but live together
6,64%
Married
44,66%
Divorced
7,49%
Widow (widower)
1,53%

 
Househlods

One person
10,40%
Two persons
23,58%
Three persons
31,65%
Four persons
24,68%
Five persons and more
9,59%

 
Occupation

Top-manager/director/owner
3,95%
Middle level manager / project manager
4,33%
Specialist / chief specialist
24,26%
Office Employee / Assistant
6,97%
Small business owner
4,18%
Freelancer
1,50%
Unemployed
2,32%
Student/Schoolboy
16,29%
Pensioner
3,15%
Housewife
3,66%
Other
29,39%

 
Monthly income

up to 500 000 BLR
12,01%
From 500 000 to 1 000 000 BLR
18,88%
From 1 000 001 to 1 500 000 BLR
17,48%
From 1 500 001 to 2 000 000 BLR
12,35%
From 2 000 001 to 3 000 000 BLR
9,70%
From 3 000 001 to 5 000 000 BLR
5,39%
More 5 000 000 BLR
3,13%
No income
10,45%
I don't know / don't want to answer
10,61%

 
Region

Minsk Region
38,42%
Brest Region
14,01%
Vitebsk Region
13,57%
Gomel Region
12,93%
Grodno Region
9,39%
Mogilev Region
11,69%

 
How often do you use Internet

Every day
76,35%
3-5 times a week
14,59%
1-2 times a week
6,95%
1-3 times a month
2,11%

 
Where are you connected to the Internet often (multiple choice)

At home
91,56%
At work
31,78%
At school / University
6,32%
in a net cafe
4,33%
At friends/relatives
9,89%
Other place
9,41%

How much time spent at this computer is the time you spent here

All time spent or distinctly more than other users
63,83%
About the same as other users
12,75%
Distinctly less than other users
3,91%
I cannot say
19,51%

 
Type of connection

Broadband
62,54%
Dial-up
8,47%
Mobile CDMA/GPRS/EDGE/3G
11,36%
Wi - Fi
1,22%
Other
5,10%
I don't know
11,30%

Gemius - an international research agency, the leader and forerunner in the field of research of the internet and on the internet in Europe. The Company offers professional research solutions, analytical and advisory services, from site-centric and user-centric studies to technologically-advanced tools for studying internet user behaviour on chosen websites (gemiusTraffic), internet user socio-demographic profiles (gemiusProfile), the quality of WWW page usage (gemiusUsability) and the effectiveness of internet advertising campaigns (gemiusEffect). Gemius also conducts research related to subjects submitted by customers (gemiusAdHoc). Apart from the above mentioned research services, Gemius offers a study on the behaviour of users who view online multimedia content (gemiusStream) and a research tool for immediate measurement and presentation of all clicks made by internet users on a website (gemiusHeatMap).Gemius sets the standard for online audience and internet application measurement (gemiusAudience) in almost half of all European countries.

Gemius, established in Poland in 1999, is active in 20 countries in Europe and the Middle East.

In Belarus, Gemius is represented since 2008 and carries out statistical and marketing research per order, as well as initiative projects like e-commerce market studies, users' relation to various e-advertisment and measuring the Belarusian internet audience.

Research of the on-line audience gemiusAudience is carried out by Gemius on European markets since 2002. In Belarus it started in 2009 and is realised via the Cookie Panel technology. Gemius uses MASMI data as a source of offline information.

Useful links:

gemiusAudience - the official online audience measurement in Belarus
Gemius
Internet Audience in Belarus, gemiusPublisherIndex


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