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Belarus Mobile Users, January 01, 2008 Belarus Mobile Users, April 01, 2010

A survey of mobile phone brands preferences conducted in Belarus

Author: Mikhail Doroshevich

20/01/2005

In the survey conducted by Belarusian company Priority Decisions by Samsung Electronics in autumn 2004 participated 400 respondents (men and women represented equally).

Among respondents there were :

16-19 year old - 16,30%
20-24 - 26,40%
25-29 - 18,50%
30-34 - 12,40%
35-39 - 9,80%
40-44 - 9,40%
45-49 - 5,90%
50 and older - 1,30%

Thus the age of the majority of respondents (83,4%) was from 16 to 40 years old. 40% of respondents graduated from higher educational institutions, 31% were students, 27% graduated from specialized secondary education institutions and 2% had uncompleted specialized secondary education.

The answers of respondents distributed in the following way.

The respondents answered four questions:

  • what mobile phone brands do they know

  • what mobile phone do you use at present

  • how often do you buy new phones

  • what mobile phone would you buy
What mobile phones do you know:

Nokia 85,3%
Samsung 79,5%
Siemens 73,8%
Motorola 47,3%
Sony-Ericsson 43,5%
LG 26,3%
Panasonic 19,5%
Alcatel 16,3%
Sagem 9,0%
Philips 8,8%
Fly 7,0%
Mitsubishi 3,5%
Other 8,3%

What mobile phone do you use now?

Nokia 25,8%
Samsung 22,5%
Siemens 21,0%
Sony-Ericsson 9,3%
Motorola 7,3%
Panasonic 5,3%
Alcatel 3,8%
LG 1,5%
Fly 1,0%
Other 2,8%

How often do you buy new phones?

Once in 6 months 15,5%
Once a year 32,75%
Once in two years 8,5%
Once in three years 3,75%
Only in case an old one is broken 32,75%
Other 6,75%

What mobile phone would you buy?

Samsung 38%
Nokia 29%
Sony-Ericsson 15%
Siemens 9%
Motorola 3%
Panasonic 1%
Other 5%

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